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CAPABILITIES


SCROLL DOWN

CAPABILITIES


DESIGN RESEARCH

  • Conducting problem space deep dives that combine HCD methods with traditional descriptive & analytical methods
  • Synthesis and insight development
  • Findings shareouts via artifacts, stories, and experiences
  • Evaluative and usability testing

PRODUCT & EXPERIENCE STRATEGY

  • Opportunity finding
  • Concept visioning & validation
  • Developing experience principles

 

SERVICE DESIGN

  • Taking a holistic approach to multi-channel, multi-touchpoint products & services
  • Designing customer journeys and systems
  • Detailed touchpoint design for experiential services & products

INTERACTION DESIGN

  • Finding user - business - ecosystem needs match
  • Architecting interaction models & systems
  • Ideating and designing digital features

 

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Methods


Methods


GATHER

Design ethnography
Interviews & surveys
Inspiration & analogous
User data review
Secondary research

MAKE SENSE

Design synthesis
Frameworks
Behavioral science
Design audit
Mapping & diagraming

MAKE

Pen & paper sketching
Wireframes & mockups
Experience prototypes
Click-through & motion prototypes
Specs & assets

SHARE & TEST

Storytelling
Presentations
Strategic guidance
Workshop facilitation
Concept validation
Data analysis
Usability testing