Strategic Communications Planning

Making plans is easy (but time consuming). Sticking to plans is HARD. But creating and executing a solid communications plan can make a world of difference.

The strategic difference:
Most communications professionals are tactical experts. They love using their favorite tools – press releases, sales emails, marketing campaigns. They will tell you about how many yearsof experience they have playing with their tactics. If you think doing the same thing over and over again for 30 years is a plus, go ahead and go with one of these folks.

But a perfectly executed plan with no purposeful objective is useless.

I work with small businesses, organizations, and principals to take a step back and decide where they are trying to go. Then, and only then, do we decide how we’re going to get there.

Of course, the best ideas won’t get anyone without skillful execution. I offer a full suite of media outreach, public relations, and communications writing services to help you with these next steps, and I’ll be happy to recommend other professionals to help get the job done.

Whether you are a small businesses that wants to start being more proactive with your pr and marketing, or a large organization that wants to re-examine your planning process, I can help.