Opportunity finding

Concept visioning & validation

Developing experience principles

Facilitation of leadership & design events

Conducting problem space deep dives that combine HCD methods with traditional descriptive & analytical methods

Synthesis and insight development

Findings shareouts via artifacts, stories, and experiences

Evaluative and usability testing

Taking a holistic approach to multi-channel, multi-touchpoint products & services

Designing customer journeys and systems

Detailed touchpoint design for experiential services & products

Finding user - business - ecosystem needs match

Architecting interaction models & systems

Ideating and designing digital features