DESIGN RESEARCH

  • Conducting problem space deep dives that combine HCD methods with traditional descriptive & analytical methods
  • Synthesis and insight development
  • Findings shareouts via artifacts, stories, and experiences
  • Evaluative and usability testing

PRODUCT & EXPERIENCE STRATEGY

  • Opportunity finding
  • Concept visioning & validation
  • Developing experience principles

 

SERVICE DESIGN

  • Taking a holistic approach to multi-channel, multi-touchpoint products & services
  • Designing customer journeys and systems
  • Detailed touchpoint design for experiential services & products

INTERACTION DESIGN

  • Finding user - business - ecosystem needs match
  • Architecting interaction models & systems
  • Ideating and designing digital features